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Whiskas scoops coolest pet food award

For the second year in a row, since the category was introduced in 2017, Whiskas has come out on top at the 2018 edition of the Sunday Times Generation Next Awards for the Coolest Pet Food.

The annual survey, conducted by HDI Youth Marketeers, is now in its 14th year and polled more than twelve thousand South African youth to determine which brands achieved ‘cool’ status. The results of this survey are considered to be the ultimate indicator of which brands stand out for the youth of Mzansi and provides great insight into the thinking of our future decision-makers.

‘Whiskas is incredibly honoured to have been voted Coolest Pet Food for the second time, and we are so grateful to those who voted for us. We look forward to creating more exciting and trendy campaigns in the future and keeping our spot at the top,’ said Nivashnee Moodley, Whiskas Brand Manager.

If you’re feeling a little curious and want to find out what Whiskas are up to (or are just looking for cuteness overload), visit our Facebook page, or follow Baxter, our resident Afternoon Express kitten at The Adventures of Baxter on Instagram. You can also sign up for free educational and endlessly entertaining Kitty Modules with Whiskas Kitten Kollege.

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