Tastic Red Pot Campaign brings home a Global Smarties!
With the expert assistance of host Jason Jones, Senior Correspondent from ‘The Daily Show with Jon Stewart’, the Global Smarties Awards Gala gave an incredible opportunity to showcase and recognise those blazing new trails with mobile, honouring winners from the MMA Global, North America and LATAM programs. With a shortlist of close to 100 submissions from 30 countries for the Global program alone, the competition amongst some of the most creative and innovative brand marketers was fierce.
Being shortlisted for a Global Smarties is a fantastic achievement, and we would like to congratulate these members on their success.
Lead Generation / Direct Response / Conversion
Brandtone – Omo Handwash Campaign
Digital Solutions Group – Samsung “nMusic”
Cross Mobile Integration
Yonder Media in partnership with Media Shop – Tastic Red Pot Campaign
MMA SA is proud to announce that Yonder Media brought home the bronze for its Tastic Red Pot Campaign. Noteworthy is that this campaign was also one of only two gold’s awarded at the local level.
Outstanding campaigns across 21 categories were shortlisted from hundreds of entries submitted from over 36 countries. As mobile technology and capabilities advance, creativity, innovation and impressive results in mobile marketing set the stage for a future of what’s possible. The winners of the Smarties represent those who are blazing new trails, exhibiting bravery and innovation across the sizzling and competitive mobile marketing ecosystem. We are extremely proud that one of these trail blazers calls South Africa home!
We would also like to give a special commendation to Unilever for being awarded Marketer of the Year.
Best In Show: Hindustan Unilever and PHD India – Kan Khajura Tesan – India
Marketer of the Year: Unilever
Marketer to Watch: Ford Motor Company
Media Company of the Year: Facebook
Yonder Media in partnership with Media Shop – Tastic Red Pot Campaign Entry Video
Standard Bank Smarties Winners Gallery
Global Smarties Winners Gallery
2014 Smarties Trends Report