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AMES awards receive record number of entries

The Asian Marketing Effectiveness & Strategy Awards, Asia Pacific’s premier awards honouring clients and agencies for effective marketing strategies, has received a record number of entries into the 2014 awards.

A total of 1208 entries from 20 countries, up 37 percent on 2013, have been submitted across the four main entry sections of Effectiveness, Digital Strategy, Data & Analytics and Media Strategy.

The number of entries received from each country is as follows:

Australia: 150; Bangladesh: 6; China: 251; Cambodia: 4; Hong Kong SAR: 115; India: 160; Indonesia: 33; Japan: 33; Malaysia: 60; New Zealand: 44; Pakistan: 5; Philippines: 67; Singapore: 121; South Korea: 11; Sri Lanka: 2; Taiwan: 34; Thailand: 67; Vietnam: 42; United Kingdom: 1; United States: 2. Total: 1208

Commenting on the entries, Andrea Hayes, Festival Director of AMES, said, ‘The level of entries, both in terms of number and quality, is testament to the region’s growing expertise in delivering real results for their clients. The winners of these awards will be the work that has truly pushed boundaries and achieved outstanding results. We look forward to celebrating and honouring the winners, as decided by the juries, at the AMES Awards.’

The entries will now be judged and shortlisted by four juries:

the Data & Analytics jury – led by Elaine Rodrigo, Global Director, Consumer Insights & Strategy, Mondelez International; the Digital Strategy jury – presided over by Andrew Knott, Vice President of Digital and Media, McDonald’s APMEA; the Effectiveness jury – headed by James Thompson, Global Managing Director, Diageo Reserve; and the Media Strategy jury – led by Rahul Welde, Vice President of Media, Unilever Asia, Africa, Middle East, Turkey and Russia.

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