gapp awards gallery banner

Subaru Southern Africa proves its brand values with gruelling new TV commercial

In August 2017, Subaru Southern Africa proudly announced its partnership with PYGA Euro Steel Mountain Bike team. The partnership included providing three Subaru vehicles for the team. No stranger to outdoor adventure, the brand has been involved in cycling and mountain biking for a number of years. This year Subaru took its commitment to adventure to greater elevations when it used the SUV range in the production of its latest television commercial.

Film production took place in parts of South Africa that only the truly adventurous dare to go. The vehicles, crew and the PYGA Euro Steel team were challenged day and night to traverse to remote locations to capture the team in a variety of breath-taking South African panoramas.

‘Mountain biking is one of the few sports where the vehicle has to be as active as the participants,’ said Nteo Nkoli, Marketing Specialist for Subaru Southern Africa. The commercial made use of the Subaru SUV range to transport and then film the PYGA team doing what they do best––trailblazing remote mountain peaks, traversing rivers and forests and conquering rugged canyons. ‘We drove to five different locations, travelling a total of 1100 kilometres in just five days. It was gruelling stuff,’ Nkoli added.

The final commercial as flighted on television can be viewed here:
And the making of the commercial can be viewed here:

As tough and fun as the adventure was, the commercial successfully showcases the remarkable on-road, off-road and urban driving capabilities of the Subaru SUV range – the all-new 2018 Subaru XV, the Forrester and the Outback – and proves that Subaru lives up to its adventurous positioning and demonstrates ‘Confidence in motion’.

Previous Article
Next Article