Z-CARD map and guide for World Travel Market Africa

The inaugural World Travel Market (WTM) Africa, which took place at the Cape Town International Convention Centre (CTICC) from 2 to 3 May 2014, was well received by the industry. With a clear vision to deliver the right business contacts, give the African travel industry a voice, offer all an even playing field and to invest in the future of African tourism, WTM Africa is set to be the new meeting place for Africa’s travel industry.

In offering a better experience for the hosted buyers, media and general travel trade, Thebe Reed Exhibitions selected a credit card-sized Z-CARD to use as a compact venue map and information guide for WTM Africa, the leading B2B exhibition for the inbound and outbound African travel markets.

Mirrored on sister events such as the World Travel Market in London and the Arabian Travel Market in Dubai, World Travel Market Africa is a global event tailored to the African market.
The Z-CARDs, which contained an exhibition map and event programme details, were distributed to show visitors so that they could navigate their way around.

‘We selected the Z-CARD as it’s easy to use and a useful navigation tool,’ said Polly Magraw, Exhibition Manager of World Travel Market Africa. ‘The Z-CARD offered an easy format to display and hand out our exhibition map to visitors and was easy for them to carry around the show. They proved very popular. We had to replenish stocks regularly and had none left at the end of the show,’ she added.